A Story of Innovation, Growth, and International Ambitions

Introduction

In today’s fast-paced world, cutting-edge technologies play a pivotal role in transforming traditional industries — and the food & hospitality sector is no exception. Mupra, an Iranian startup, has emerged as a leading innovator by offering intelligent, integrated solutions tailored for restaurants and cafés. Through its user-centric platform and a deep understanding of market needs, Mupra has secured a unique position in Iran’s digital landscape.

The Beginning

Founded in 2018 by a group of IT and hospitality professionals, Mupra was born out of a desire to simplify and optimise restaurant operations through modern technology. By focusing on real-world pain points and leveraging cloud-based infrastructure, the company quickly gained traction among small and medium-sized food businesses.

Joining the Jahesh Accelerator

In 2020, Mupra joined the Jahesh Accelerator, which provided structured support across multiple fronts:

• Team Building & HR Development: Attracting and training top tech and operations talent.
• Specialised Workshops: Business and tech education tailored to the hospitality sector.
• Mentorship & Coaching: Access to expert guidance from industry veterans.
• Networking Opportunities: Connections with key players in the FoodTec and startup ecosystem.

These resources played a critical role in accelerating Mupra’s development and scaling roadmap.

Funding & International Expansion

With strategic backing from the Afarinesh VC Fund, Mupra successfully raised investment to expand its customer base and explore international markets. This funding has enabled the company to refine its technology, extend its footprint, and prepare for entry into regional markets such as the Middle East and Central Asia. Linkedin

Products & Services

Mupra offers a robust cloud-based platform packed with features designed to address the daily needs of restaurants and cafés:

• Sales Management & Accounting: End-to-end POS and financial tools for seamless tracking and reporting.
• Digital Menu & Online Ordering: Customers can place orders and make payments via interactive digital menus.
• Customer Loyalty & Marketing Campaigns: Built-in tools to increase repeat visits and run targeted promotions.
• Multi-Branch & Inventory Management: Centralised dashboards for managing multiple locations and stock levels.
• Table-side Payments & Modern Interfaces: New-gen technologies that enhance customer convenience and speed of service.

Addressing Key Challenges

Like any growing tech venture, Mupra has faced — and overcome — critical industry challenges:

• Building Trust in a Traditional Market: By offering reliable support and high-quality service, Mupra gradually earned the confidence of hesitant business owners.
• Competing with Foreign Software: By localising features and pricing, Mupra positioned itself as a strong homegrown alternative.
• Constant Tech Evolution: The company invests heavily in R&D to stay ahead with regular updates and innovations.

Growth Milestones

Since its founding, Mupra has achieved several significant milestones:

• Nationwide Adoption: Hundreds of restaurants and cafés across Iran now use Mupra’s platform.
• International Growth Plans: Active plans are in place to enter new markets and become a global brand in restaurant technology.
• Service Innovation: Launching new features like virtual branches, contactless ordering, and real-time customer feedback collection.

Key Drivers of Success

Mupra’s achievements can be attributed to several strategic pillars:

• Market-Driven Product Design: Every feature is designed based on real user needs and workflows.
• A Dedicated, Skilled Team: A passionate core team drives both customer experience and technical performance.
• Innovative Technology Stack: Mupra continuously adopts modern tools and frameworks to offer scalable and secure solutions.
• Reliable Customer Support: Consistent post-sales service has built strong user loyalty and retention.

The Road Ahead

Looking forward, Mupra plans to deepen its AI capabilities, personalise customer journeys, and scale its SaaS infrastructure. With intelligent analytics and cross-platform integrations, it aims to empower hospitality brands to make smarter, data-informed decisions. Strategic partnerships and international collaborations will further strengthen its ecosystem positioning. Instagram

Conclusion

Mupra represents the new generation of Iranian tech startups: rooted in local needs but built with a global vision. From simplifying operations to enhancing customer experience, it is actively reshaping how restaurants and cafés operate in the digital age. At Jump Lab, we’re proud to have supported Mupra’s growth journey — and we remain committed to helping them scale, innovate, and lead in the global FoodTec market.