A Story of Innovation, Growth, and International Ambitions
Introduction
In today’s fast-paced world, food industry digital transformation has become essential for staying competitive. Cutting-edge technologies are reshaping how restaurants and cafés operate, and the Iranian market is no exception. Mupra, an Iranian startup, stands out as a key innovator in digital transformation in the food industry, offering intelligent, integrated solutions tailored for restaurants and cafés. Through its user-centric platform and a deep understanding of market needs, Mupra has secured a unique position in Iran’s evolving digital landscape.
The Beginning
Founded in 2018 by a group of IT and hospitality professionals, Mupra was born out of a desire to simplify and optimise restaurant operations through modern technology. By addressing real-world challenges and leveraging cloud-based infrastructure, the company became a driving force in restaurant digitalization in Iran and quickly gained traction among small and medium-sized food businesses.
Joining the Jahesh Accelerator
In 2020, Mupra joined the Jahesh Accelerator, which provided structured support across multiple fronts to strengthen its position in the food tech innovation space:
- Team Building & HR food tech Development business: Attracting and training top tech and operations talent.
- Specialised Workshops: Business and tech education tailored to the hospitality sector.
- Mentorship & Coaching: Access to expert guidance from industry veterans.
- Networking Opportunities: Connections with key players in the food technology ecosystem and startup community.
These resources played a critical role in accelerating Mupra’s development and scaling roadmap.
Funding & International Expansion
With strategic backing from the Afarinesh VC Fund, Mupra successfully raised investment to expand its customer base and explore international markets. This funding has enabled the company to refine its technology, extend its footprint, and prepare for entry into regional markets such as the Middle East and Central Asia. This reflects the growing global trend of digital transformation across the food and hospitality industry, where Iranian startups are now becoming competitive players. See LinkedIn
Products & Services
Mupra offers a robust cloud-based platform packed with features designed to address the daily needs of restaurants and cafés — a practical embodiment of food industry digital transformation in action:
- Sales Management & Accounting: End-to-end POS and financial tools for seamless tracking and reporting.
- Digital Menu & Online Ordering: Customers can place orders and make payments via interactive digital menus.
- Customer Loyalty & Marketing Campaigns: Built-in tools to increase repeat visits and run targeted promotions.
- Multi-Branch & Inventory Management: Centralised dashboards for managing multiple locations and stock levels.
- Table-side Payments & Modern Interfaces: New-gen technologies that enhance customer convenience and speed of service.
Addressing Key Challenges
Like any growing tech venture, Mupra has faced — and overcome — critical industry challenges:
- Building Trust in a Traditional Market: By offering reliable support and high-quality service, Mupra gradually earned the confidence of hesitant business owners.
- Competing with Foreign Software: By localising features and pricing, Mupra positioned itself as a strong homegrown alternative in restaurant technology in Iran.
- Constant Tech Evolution: The company invests heavily in R&D to stay ahead with regular updates and innovations.
Growth Milestones
Since its founding, Mupra has achieved several significant milestones that showcase the power of digitalization in the food industry:
- Nationwide Adoption: Hundreds of restaurants and cafés across Iran now use Mupra’s platform.
- International Growth Plans: Active plans are in place to enter new markets and become a global brand in restaurant technology.
- Service Innovation: Launching new features like virtual branches, contactless ordering, and real-time customer feedback collection.
Key Drivers of Success
Mupra’s achievements can be attributed to several strategic pillars:
- Market-Driven Product Design: Every feature is designed based on real user needs and workflows.
- A Dedicated, Skilled Team: A passionate core team drives both customer experience and technical performance.
- Innovative Technology Stack: Mupra continuously adopts modern tools and frameworks to offer scalable and secure solutions.
- Reliable Customer Support: Consistent post-sales service has built strong user loyalty and retention.
These elements collectively make Mupra a standout example of how digital transformation is redefining the food industry in emerging markets.
The Road Ahead
Looking forward, Mupra plans to deepen its AI capabilities, personalise customer journeys, and scale its SaaS infrastructure. With intelligent analytics and cross-platform integrations, it aims to empower hospitality brands to make smarter, data-informed decisions. Strategic partnerships and international collaborations will further strengthen its ecosystem positioning within the global food industry digital transformation movement. Instagram
Tips for the food industry digital
The food industry’s digital transformation is changing how restaurants and cafés operate worldwide. From cloud-based POS for restaurants to AI analytics for restaurant operations, technology is now essential for improving speed, accuracy, and customer satisfaction. Businesses that adopt digital transformation solutions for restaurants and mobile app ordering in food businesses can deliver faster service and better customer experiences while reducing costs.
In today’s market, automation and smart systems drive efficiency. Through food industry process automation, restaurant owners can manage sales, inventory, and accounting in real time, reducing human error and increasing profit margins. Tools like online ordering systems for cafés and contactless payment solutions also help restaurants adapt to modern customer expectations — creating seamless, safe, and digital-first dining experiences.
At the same time, sustainable food industry digitalization is helping brands build greener and smarter operations. By using local food tech platforms and data-driven solutions, restaurants can minimize waste, optimize supply chains, and stay competitive. The future of dining belongs to those who embrace technology trends in food service — blending innovation, efficiency, and sustainability to lead the next era of food supply chain digital transformation.
Conclusion
Mupra represents the new generation of Iranian tech startups: rooted in local needs but built with a global vision. From simplifying operations to enhancing customers’ food tech experience, it is actively reshaping how restaurants and cafés operate in the digital age. At Jump Lab, we’re proud to have supported Mupra’s growth journey — and we remain committed to helping them scale, innovate, and lead in the global food tech and digital transformation industry.
If you are looking to develop your business and make it visible among your competitors, contact Jump Lab experts now so we can offer a variety of digital business packages according to your business and budget.